Organisational change towards servitization: a theoretical framework

CITATION

Ziaee Bigdeli, A., Baines, T., Bustinza, O., & Guang Shi, V. (2017). Organisational change towards servitization: a theoretical framework. Competitiveness Review: An International Business Journal, 27(1), 12–39

For library access / research help in a similar topic: anyangoceline19@gmail.com

ABSTRACT
Purpose – The need for a holistic framework for studying organisational transformation towards
Servitization is implicit. This is particularly relevant as Servitization demands consideration of both business model and organisational change. The purpose of this paper is, therefore, to provide an integrative framework that systematically captures and evaluate existing literature on Servitization.

Design/methodology/approach – The aim of the paper has been achieved through three main
objectives; comprehensively examine the literature in organisational change management that would assist with the selection of the most effective evaluation framework, classify previous studies against the proposed framework through a systematic literature review methodology and analyse the selected papers and propose research questions/propositions based on the identified gaps.

Findings – Results indicate that there are two somewhat macro opportunities for the Servitization
community, namely, stronger infusion of generic theory into the Servitization debate and exploring
Servitization in action through the lens of the theoretical framework.

Practical implications – The findings of the paper demonstrate the gaps in the Servitization literature,
which indeed require further theoretical/empirical research.

Originality/value – It is discussed the usefulness and practicality of viewing research contributions that are setting out to be either “descriptive” or “prescriptive”. Consequently, the authors have proposed several avenues for future research based on these two viewpoints.


REFERENCES
Aaker, D.A. (2008), Strategic Market Management, John Wiley & Sons.

Adeogun, O., Tiwari, A. and Alcock, J.R. (2010), “Informatics-based product-service systems for
point-of-care devices”, CIRP Journal of Manufacturing Science and Technology, Vol. 3 No. 2,
pp. 107-115.

Åhlström, P. and Nordin, F. (2006), “Problems of establishing service supply relationships: evidence
from a high-tech manufacturing company”, Journal of Purchasing and Supply Management,
Vol. 12 No. 2, pp. 75-89.

Alix, T. and Zacharewicz, G. (2012), “Product-service systems scenarios simulation based on G-DEVS/HLA: generalized discrete event specification/high level architecture”, Computers in Industry,
Vol. 63 No. 4, pp. 370-378.

Allmendinger, G. and Lombreglia, R. (2005), “Four strategies for the age of smart services”, Harvard
Business Review, Vol. 83 No. 10, p. 131.

Aloini, D., Dulmin, R., Mininno, V. and Ponticelli, S. (2013), “Project-service solutions in the yacht
industry: a value-chain analysis”, International Journal of Engineering Business Management,
Vol. 5.

Alsaidi, M.S. and Mo, J.P.T. (2013), “An empirical approach to model formulation for system support
engineering”, International Journal of Engineering Business Management, Vol. 5, pp. 1-15.

An, Y., Lee, S. and Park, Y. (2008), “Development of an integrated product-service roadmap with QFD: a case study on mobile communications”, International Journal of Service Industry Management, Vol. 19, pp. 621-638.

Angelis, J., Parry, G. and Macintyre, M. (2012), “Discretion and complexity in customer focused
environments”, European Management Journal, Vol. 30, pp. 466-472.

Araujo, L. and Spring, M. (2006), “Services, products, and the institutional structure of production”,
Industrial Marketing Management, Vol. 35, pp. 797-805.

Armenakis, A.A. and Bedeian, A.G. (1999), “Organizational change: a review of theory and research in the 1990s”, Journal of Management, Vol. 25, pp. 293-315.

Armenakis, A.A., Harris, S.G. and Feild, H.S. (2000), “Making change permanent a model for
institutionalizing change interventions”, Research in Organizational Change and Development,
Vol. 12, pp. 97-128.

Arnold, J.M., Javorcik, B., Lipscomb, M. and Mattoo, A. (2015), “Services reform and manufacturing performance: evidence from India”, The Economic Journal, Vol. 10, pp. 31-45.

Auguste, B.G., Harmon, E.P. and Pandit, V. (2006), “The right service strategies for product companies”, McKinsey Quarterly, Vol. 1, p. 40.

Azarenko, A., Roy, R., Shehab, E. and Tiwari, A. (2009), “Technical product-service systems: some
implications for the machine tool industry”, Journal of Manufacturing Technology Management,
Vol. 20, pp. 700-722.

Bailey, D. and De Propris, L. (2014), “Reshoring: opportunities and limits for manufacturing in the UK: the case of the auto sector”, Revue d’Economie Industrielle, Vol. 145, pp. 45-61

Baines, T. and Lightfoot, H.W. (2014), “Servitization of the manufacturing firm: exploring the operations practices and technologies that deliver advanced services”, International Journal of Operations and Production Management, Vol. 34, pp. 2-35.

Baines, T. and Shi, V.G. (2015), “A Delphi study to explore the adoption of servitization in UK
companies”, Production Planning & Control, Vol. 26, pp. 1171-1187.

Baines, T.S., Lightfoot, H.W., Evans, S., Neely, A., Greenough, R., Peppard, J., Roy, R., Shehab, E.,
Braganza, A., Tiwari, A., Alcock, J.R., Angus, J.P., Basti, M., Cousens, A., Irving, P., Johnson, M.,
Kingston, J., Lockett, H., Martinez, V., Michele, P., Tranfield, D., Walton, I.M. and Wilson, H.
(2007), “State-of-the-art in product-service systems”, Proceedings of the Institution of Mechanical
Engineers, Part B: Journal of Engineering Manufacture, Vol. 221, pp. 1543-1552.

Baines, T., Lightfoot, H., Peppard, J., Johnson, M., Tiwari, A., Shehab, E. and Swink, M. (2009a),
“Towards an operations strategy for product-centric servitization”, International Journal of
Operations and Production Management, Vol. 29, pp. 494-519.

Baines, T.S., Lightfoot, H.W., Benedettini, O. and Kay, J.M. (2009b), “The servitization of manufacturing: a review of literature and reflection on future challenges”, Journal of Manufacturing Technology Management, Vol. 20, pp. 547-567.

Baines, T.S., Lightfoot, H.W. and Kay, J.M. (2009c), “Servitized manufacture: practical challenges of
delivering integrated products and services”, Proceedings of the Institution of Mechanical
Engineers, Part B: Journal of Engineering Manufacture, Vol. 223, pp. 1207-1215.

Baines, T.S., Lightfoot, H., Benedettini, O., Whitney, D. and Kay, J.M. (2010), “The adoption of
servitization strategies by UK-based manufacturers”, Proceedings of the Institution of
Mechanical Engineers, Part B: Journal of Engineering Manufacture, Vol. 224, pp. 815-829.

Baines, T., Lightfoot, H. and Smart, P. (2011), “Servitization within manufacturing: exploring the
provision of advanced services and their impact on vertical integration”, Journal of
Manufacturing Technology Management, Vol. 22, pp. 947-954.

Baines, T., Lightfoot, H., Smart, P. and Fletcher, S. (2013), “Servitization of manufacture: exploring the deployment and skills of people critical to the delivery of advanced services”, Journal of
Manufacturing Technology Management, Vol. 24, pp. 637-646.

Bandinelli, R. and Gamberi, V. (2011), “Servitization in oil and gas sector: outcomes of a case study
research”, Journal of Manufacturing Technology Management, Vol. 23, pp. 87-102.

Barnett, N.J., Parry, G., Saad, M., Newnes, L.B. and Goh, Y.M. (2013), “Servitization: is a paradigm shift in the business model and service enterprise required?”, Strategic Change, Vol. 22, pp. 145-156.

Baron, S., Warnaby, G. and Hunter-Jones, P. (2014), “Service(s) marketing research: developments and directions”, International Journal of Management Reviews, Vol. 16, pp. 150-171.

Barquet, A.P.B., De Oliveira, M.G., Amigo, C.R., Cunha, V.P. and Rozenfeld, H. (2013), “Employing the business model concept to support the adoption of product-service systems (PSS)”, Industrial
Marketing Management, Vol. 42, pp. 693-704.

Bask, A., Lipponen, M., Rajahonka, M. and Tinnilä, M. (2011), “Framework for modularity and
customization: service perspective”, Journal of Business and Industrial Marketing, Vol. 26,
pp. 306-319.

Bastl, M., Johnson, M., Lightfoot, H. and Evans, S. (2012), “Buyer-supplier relationships in a servitized environment: an examination with Cannon and Perreault’s framework”, International Journal of Operations and Production Management, Vol. 32, pp. 650-675.

Belvedere, V., Grando, A. and Bielli, P. (2013), “A quantitative investigation of the role of information and communication technologies in the implementation of a product-service system”,
International Journal of Production Research, Vol. 51, pp. 410-426.

Beuren, F.H., Gomes Ferreira, M.G. and Cauchick Miguel, P.A. (2013), “Product-service systems: a
literature review on integrated products and services”, Journal of Cleaner Production, Vol. 47,
pp. 222-231.

Biege, S., Lay, G. and Buschak, D. (2012), “Mapping service processes in manufacturing companies:
industrial service blueprinting”, International Journal of Operations and Production
Management, Vol. 32, pp. 932-957.

Bigdeli, A.Z., Baines, T., Bustinza, O.F. and Guang Shi, V. (2015), Holistic Approach to Evaluating
Servitization: A Content, Context, Process Framework, EurOMA 2015 Neuchâtel, Switzerland.
Bikfalvi, A., Lay, G., Maloca, S. and Waser, B.R. (2013), “Servitization and networking: large-scale
survey findings on product-related services”, Service Business, Vol. 7, pp. 61-82.

Bowen, D.E. and Schneider, B. (2014), “A service climate synthesis and future research agenda”, Journal of Service Research, Vol. 17, pp. 5-22.

Brax, S. (2005), “A manufacturer becoming service provider – challenges and a paradox”, Managing
Service Quality, Vol. 15, pp. 142-155.

Brown, B., Sichtmann, C. and Musante, M. (2011), “A model of product-to-service brand extension
success factors in B2B buying contexts”, Journal of Business and Industrial Marketing, Vol. 26,
pp. 202-210.

Burke, W.W. and Litwin, G.H. (1992), “A causal model of organizational performance and change”,
Journal of Management, Vol. 18, pp. 523-545.

Bustinza, O.F., Parry, G.C. and Vendrell-Herrero, F. (2013), “Supply and demand chain
management: the effect of adding services to product offerings”, Supply Chain Management,
Vol. 18, pp. 618-629.

Caldwell, N. and Howard, M. (2014), “Contracting for complex performance in markets of few buyers and sellers: the case of military procurement”, International Journal of Operations and
Production Management, Vol. 34, pp. 270-294.

Caldwell, N.D., Roehrich, J.K. and Davies, A.C. (2009), “Procuring complex performance in construction: London Heathrow Terminal 5 and a Private Finance Initiative hospital”, Journal of Purchasing and Supply Management, Vol. 15, pp. 178-186.

Caniato, F., Luzzini, D. and Ronchi, S. (2014), “Purchasing performance management systems: an
empirical investigation”, Production Planning and Control, Vol. 25, pp. 616-635.

Carreira, R., Patrício, L., Jorge, R.N. and Magee, C.L. (2013), “Development of an extended Kansei
engineering method to incorporate experience requirements in product-service system design”,
Journal of Engineering Design, Vol. 24, pp. 738-764.

Cavalieri, S., Gaiardelli, P. and Ierace, S. (2007), “Aligning strategic profiles with operational metrics in after-sales service”, International Journal of Productivity and Performance Management, Vol. 56,
pp. 436-455.

Chae, B. (2012), “A framework for new solution development: an adaptive search perspective”, Service Industries Journal, Vol. 32, pp. 127-149.

Chae, B. (2014), “A complexity theory approach to IT-enabled services (IESs) and service innovation: business analytics as an illustration of IES”, Decision Support Systems, Vol. 57, pp. 1-10.

Chakkol, M., Johnson, M., Raja, J. and Raffoni, A. (2014), “From goods to solutions: how does the content of an offering affect network configuration?”, International Journal of Physical Distribution and Logistics Management, Vol. 44, pp. 132-154.

Chesbrough, H. (2003), “The logic of open innovation: managing intellectual property”, California
Management Review, Vol. 45 No. 3, pp. 33-58.

Chesbrough, H. and Rosenbloom, R.S. (2002), “The role of the business model in capturing value from innovation: evidence from Xerox Corporation’s technology spin-off companies”, Industrial and
Corporate Change, Vol. 11 No. 3, pp. 529-555.

Christensen, J.L. (2013), “The ability of current statistical classifications to separate services and
manufacturing”, Structural Change and Economic Dynamics, Vol. 26, pp. 47-60

Clayton, R.J., Backhouse, C.J. and Dani, S. (2012), “Evaluating existing approaches to product-service system design: a comparison with industrial practice”, Journal of Manufacturing Technology
Management, Vol. 23, pp. 272-298.

Colen, P.J. and Lambrecht, M.R. (2013), “Product service systems: exploring operational practices”,
Service Industries Journal, Vol. 33, pp. 501-515.

Cook, M. (2014), “Fluid transitions to more sustainable product service systems”, Environmental
Innovation and Societal Transitions, Vol. 12, pp. 1-13.

Cross, R., Ernst, C. and Pasmore, B. (2013), “A bridge too far? How boundary spanning networks drive organizational change and effectiveness”, Organizational Dynamics, Vol. 42, pp. 81-91.

Dachs, B., Biege, S., Borowiecki, M., Lay, G., Jäger, A. and Schartinger, D. (2014), “Servitization of
European manufacturing: evidence from a large scale database”, Service Industries Journal,
Vol. 34, pp. 5-23.

Daim, T.U., Jetter, A., Demirkan, H. and Maglio, P.P. (2010), “Perspective: technology management in the service sector”, International Journal of Services, Technology and Management, Vol. 13,
pp. 3-19.

Datta, P.P. and Roy, R. (2010), “Cost modelling techniques for availability type service support
contracts: a literature review and empirical study”, CIRP Journal of Manufacturing Science and
Technology, Vol. 3, pp. 142-157.

Datta, P.P., Srivastava, A. and Roy, R. (2013), “A simulation study on maintainer resource utilization of a fast jet aircraft maintenance line under availability contract”, Computers in Industry, Vol. 64,
pp. 543-555.

Davies, A., Brady, T. and Hobday, M. (2006), “Charting a path toward integrated solutions”, MIT Sloan Management Review, Vol. 47, pp. 39-48.

Davies, A., Brady, T. and Hobday, M. (2007), “Organizing for solutions: systems seller vs systems
integrator”, Industrial Marketing Management, Vol. 36, pp. 183-193.

Dimache, A. and Roche, T. (2013), “A decision methodology to support Servitization of manufacturing”, International Journal of Operations and Production Management, Vol. 33, pp. 1435-1457.

Durugbo, C. (2013), “Competitive product-service systems: lessons from a multicase study”,
International Journal of Production Research, Vol. 51, pp. 5671-5682.

Durugbo, C. (2014), “Strategic framework for industrial product-service co-design: findings from the
microsystems industry”, International Journal of Production Research, Vol. 52, pp. 2881-2900.

Edvardsson, B., Kleinaltenkamp, M., Tronvoll, B., Mchugh, P. and Windahl, C. (2014), “Institutional
logics matter when coordinating resource integration”, Marketing Theory, Vol. 14, pp. 291-309.

Eggert, A., Hogreve, J., Ulaga, W. and Muenkhoff, E. (2014), “Revenue and profit implications of
industrial service strategies”, Journal of Service Research, Vol. 17, pp. 23-39.

Ejermo, O. and Bergman, K. (2014), “Services vs manufacturing – how does foreign and domestic sales impact on their R&D?”, Journal of Industry, Competition and Trade, Vol. 14, pp. 367-391.

Erkoyuncu, J.A., Durugbo, C., Shehab, E., Roy, R., Parker, R., Gath, A. and Howell, D. (2013),
“Uncertainty driven service cost estimation for decision support at the bidding stage”,
International Journal of Production Research, Vol. 51, pp. 5771-5788.

European Commission (2011), “Meeting the challenge of Europe 2020: the transformative power of
service innovation”, Report on the Expert Panel on Service Innovation in the EU, Publications
Office of the European Union, Luxembourg.

Falk, M. (2014), “The impact of new goods and service products on firm growth: evidence from
Austrian-linked firm-level data”, Economics of Innovation and New Technology, Vol. 23,
pp. 378-397.

Falk, M. and Peng, F. (2013), “The increasing service intensity of European manufacturing”, Service
Industries Journal, Vol. 33, pp. 1686-1706

ernandes, K.J. (2012), “A framework for service systems analysis: theory and practice”, Production
Planning and Control, Vol. 23, pp. 480-497.

Finne, M. and Holmström, J. (2013), “A manufacturer moving upstream: Triadic collaboration for
service delivery”, Supply Chain Management, Vol. 18, pp. 21-33.

Fischer, T., Gebauer, H., Gregory, M., Ren, G. and Fleisch, E. (2010), “Exploitation or exploration in
service business development? Insights from a dynamic capabilities perspective”, Journal of
Service Management, Vol. 21, pp. 591-624.

Gaiardelli, P., Resta, B., Martinez, V., Pinto, R. and Albores, P. (2014), “A classification model for
product-service offerings”, Journal of Cleaner Production, Vol. 66, pp. 507-519.

Gebauer, H. (2007), “Extending the service business in China: experience of Swiss companies”,
Singapore Management Review, Vol. 29, pp. 59-71.

Gebauer, H. (2009), “An attention-based view on service orientation in the business strategy of
manufacturing companies”, Journal of Managerial Psychology, Vol. 24, pp. 79-98.

Gebauer, H. and Fleisch, E. (2007), “An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue”, Industrial Marketing
Management, Vol. 36, pp. 337-348.

Gebauer, H., Pütz, F., Fischer, T. and Fleisch, E. (2009), “Service orientation of organizational
structures”, Journal of Relationship Marketing, Vol. 8, pp. 103-126.

Gebauer, H., Edvardsson, B. and Bjurko, M. (2010a), “The impact of service orientation in corporate
culture on business performance in manufacturing companies”, Journal of Service Management,
Vol. 21, pp. 237-259.

Gebauer, H., Edvardsson, B., Gustafsson, A. and Witell, L. (2010b), “Match or mismatch:
strategy-structure configurations in the service business of manufacturing companies”, Journal
of Service Research, Vol. 13, pp. 198-215.

Gebauer, H., Fischer, T. and Fleisch, E. (2010c), “Exploring the interrelationship among patterns of
service strategy changes and organizational design elements”, Journal of Service Management,
Vol. 21, pp. 103-129.

Gebauer, H., Paiola, M. and Edvardsson, B. (2010d), “Service business development in small and
medium capital goods manufacturing companies”, Managing Service Quality, Vol. 20,
pp. 123-139.

Gebauer, H., Gustafsson, A. and Witell, L. (2011), “Competitive advantage through service
differentiation by manufacturing companies”, Journal of Business Research, Vol. 64,
pp. 1270-1280.

Gebauer, H., Paiola, M. and Edvardsson, B. (2012a), “A capability perspective on service business
development in small and medium-sized suppliers”, Scandinavian Journal of Management,
Vol. 28, pp. 321-339.

Gebauer, H., Ren, G.J., Valtakoski, A. and Reynoso, J. (2012b), “Service-driven manufacturing: provision, evolution and financial impact of services in industrial firms”, Journal of Service Management, Vol. 23, pp. 120-136.

Geum, Y. and Park, Y. (2011), “Designing the sustainable product-service integration: a product-service blueprint approach”, Journal of Cleaner Production, Vol. 19, pp. 1601-1614.

Geum, Y., Lee, S., Kang, D. and Park, Y. (2011), “Technology roadmapping for technology-based
product – service integration: a case study”, Journal of Engineering and Technology
Management, Vol. 28, pp. 128-146.

Godlevskaja, O., Van Iwaarden, J. and Van Der Wiele, T. (2011), “Moving from product-based to
service-based business strategies: services categorisation schemes for the automotive industry”,
International Journal of Quality and Reliability Management, Vol. 28, pp. 62-94

Goh, Y.M. and Mcmahon, C. (2009), “Improving reuse of in-service information capture and feedback”, Journal of Manufacturing Technology Management, Vol. 20, pp. 626-639.

Goldhar, J. and Berg, D. (2010), “Blurring the boundary: convergence of factory and service processes”, Journal of Manufacturing Technology Management, Vol. 21, pp. 341-354.

Greenough, R.M. and Grubic, T. (2011), “Modelling condition-based maintenance to deliver a service to machine tool users”, International Journal of Advanced Manufacturing Technology, Vol. 52,
pp. 1117-1132.

Gremyr, I., Löfberg, N. and Witell, L. (2010), “Service innovations in manufacturing firms”, Managing Service Quality, Vol. 20, pp. 161-175.

Grubic, T. (2014), “Servitization and remote monitoring technology: a literature review and research
agenda”, Journal of Manufacturing Technology Management, Vol. 25, pp. 6-6.

Guo, L. and Ng, I. (2011), “The co-production of equipment-based services: an interpersonal approach”,European Management Journal, Vol. 29, pp. 43-50.

Hartmann, A., Davies, A. and Frederiksen, L. (2010), “Learning to deliver service-enhanced public
infrastructure: balancing contractual and relational capabilities”, Construction Management and
Economics, Vol. 28, pp. 1165-1175.

Hartmann, A., Roehrich, J., Frederiksen, L. and Davies, A. (2014), “Procuring complex performance: the transition process in public infrastructure”, International Journal of Operations and Production
Management, Vol. 34, pp. 174-194.

Hatch, M.J. (2012), Organization Theory: Modern, Symbolic and Postmodern Perspectives, Oxford
University Press, Oxford.

Haveman, H.A. (1992), “Between a rock and a hard place: organizational change and performance under conditions of fundamental environmental transformation”, Administrative Science Quarterly,
pp. 48-75.

Holmström, J., Brax, S. and Ala-Risku, T. (2010), “Comparing provider-customer constellations of
visibility-based service”, Journal of Service Management, Vol. 21, pp. 675-692.

Hou, J. and Neely, A. (2013), “Barriers of servitization: results of a systematic literature”, Frameworks and Ananlysis, Vol. 1, pp. 189-195.

Hypko, P., Tilebein, M. and Gleich, R. (2010), “Benefits and uncertainties of performance-based
contracting in manufacturing industries: an agency theory perspective”, Journal of Service
Management, Vol. 21, pp. 460-489.

Jääskeläinen, A. and Laihonen, H. (2014), “Applying performance measurement in service operations: analysis of contextual differences”, International Journal of Business Performance Management, Vol. 15, pp. 243-261.

Jergovic, A., Vucelja, A., Inic, B. and Petrovic, Z. (2011), “Transformation of business entities – from
production to service company”, Technics Technologies Education Management, Vol. 6,
pp. 118-127.

Jimenez, B., Angelov, B. and Rao, B. (2012), “Service absorptive capacity: its evolution and implications for innovation”, Journal of the Knowledge Economy, Vol. 3, pp. 142-163.

Johnsen, T., Howard, M. and Miemczyk, J. (2009), “UK defence change and the impact on supply
relationships”, Supply Chain Management, Vol. 14, pp. 270-279.

Johnson, M. and Mena, C. (2008), “Supply chain management for servitised products: a multi-industry case study”, International Journal of Production Economics, Vol. 114, pp. 27-39.

Johnstone, S., Dainty, A. and Wilkinson, A. (2008), “In search of ‘product-service’: evidence from
aerospace, construction, and engineering”, Service Industries Journal, Vol. 28, pp. 861-875.

Johnstone, S., Dainty, A. and Wilkinson, A. (2009), “Integrating products and services through life: an aerospace experience”, International Journal of Operations and Production Management,
Vol. 29, pp. 520-538.

Johnstone, S., Wilkinson, A. and Dainty, A. (2014), “Reconceptualizing the service paradox in
engineering companies: is HR a missing link?”, IEEE Transactions on Engineering
Management, Vol. 61, pp. 275-284.

Kanter, R.M. (2003), Challenge of Organizational Change: How Companies Experience It and Leaders Guide It, Simon and Schuster, New York, NY.

Kapletia, D. and Probert, D. (2010), “Migrating from products to solutions: an exploration of system
support in the UK defense industry”, Industrial Marketing Management, Vol. 39, pp. 582-592.

Kastalli, I.V. and Van Looy, B. (2013), “Servitization: disentangling the impact of service business model innovation on manufacturing firm performance”, Journal of Operations Management, Vol. 31
No. 4, pp. 169-180.

Kastalli, I.V., Van Looy, B. and Neely, A. (2013), “Steering manufacturing firms towards service
business model innovation”, California Management Review, Vol. 56, pp. 100-123.

Kelle, M. (2013), “Crossing industry borders: German manufacturers as services exporters”, World
Economy, Vol. 36, pp. 1494-1515.

Kelly, D. and Amburgey, T.L. (1991), “Organizational inertia and momentum: a dynamic model of
strategic change”, Academy of Management Journal, Vol. 34, pp. 591-612.

Kerley, W., Wynn, D.C., Eckert, C. and Clarkson, P.J. (2011), “Redesigning the design process
through interactive simulation: a case study of life-cycle engineering in jet engine
conceptual design”, International Journal of Services and Operations Management, Vol. 10,
pp. 30-51.

Kim, B. and Yoon, S. (2014), “Servitization of South Korea economy: causes for sluggishness and policy issues”, American Journal of Applied Sciences, Vol. 11, pp. 1692-1702.

Kindström, D. (2010a), “Towards a service-based business model – key aspects for future competitive advantage”, European Management Journal, Vol. 28, pp. 479-490.

Kindström, D. (2010b), “Towards a service-based business model – key aspects for future competitive advantage”, European Management Journal, Vol. 28, pp. 479-490.

Kindström, D. and Kowalkowski, C. (2009), “Development of industrial service offerings: a process
framework”, Journal of Service Management, Vol. 20, pp. 156-172.

Kindström, D. and Kowalkowski, C. (2014), “Service innovation in product-centric firms: a
multidimensional business model perspective”, Journal of Business and Industrial Marketing,
Vol. 29, pp. 96-111.

Klaus, P.P. and Maklan, S. (2012), “EXQ: a multiple-item scale for assessing service experience”, Journal of Service Management, Vol. 23, pp. 5-33.

Kleemann, F.C. and Essig, M. (2013), “A providers’ perspective on supplier relationships in
performance-based contracting”, Journal of Purchasing and Supply Management, Vol. 19,
pp. 185-198.

Kohtamäki, M., Partanen, J. and Möller, K. (2013a), “Making a profit with R&D services: the critical role of relational capital”, Industrial Marketing Management, Vol. 42, pp. 71-81.

Kohtamäki, M., Partanen, J., Parida, V. and Wincent, J. (2013b), “Non-linear relationship between
industrial service offering and sales growth: the moderating role of network capabilities”,
Industrial Marketing Management, Vol. 42, pp. 1374-1385.

Kotter, J.P. and Cohen, D.S. (2002), The Heart of Change: Real-life Stories of How People Change their Organizations, Harvard Business Press, Boston, MA.

Kowalkowski, C., Kindström, D. and Gebauer, H. (2013a), “ICT as a catalyst for service business
orientation”, Journal of Business and Industrial Marketing, Vol. 28, pp. 506-513.

Kowalkowski, C., Witell, L. and Gustafsson, A. (2013b), “Any way goes: identifying value constellations for service infusion in SMEs”, Industrial Marketing Management, Vol. 42, pp. 18-30.

Kowalkowski, C., Windahl, C., Kindström, D. and Gebauer, H. (2015), “What service transition?
Rethinking established assumptions about manufacturers’ service-led growth strategies”,
Industrial Marketing Management, Vol. 45, pp. 59-69.

Kreye, M.E., Newnes, L.B. and Goh, Y.M. (2013), “Information availability at the competitive bidding stage for service contracts”, Journal of Manufacturing Technology Management, Vol. 24,
pp. 976-997.

Kreye, M.E., Newnes, L.B. and Goh, Y.M. (2014), “Uncertainty in competitive bidding-a framework for product-service systems”, Production Planning and Control, Vol. 25, pp. 462-477.

Kucza, G. and Gebauer, H. (2011), “Global approaches to the service business in manufacturing
companies”, Journal of Business and Industrial Marketing, Vol. 26, pp. 472-483.

Kujala, J., Ahola, T. and Huikuri, S. (2013), “Use of services to support the business of a project-based firm”, International Journal of Project Management, Vol. 31, pp. 177-189.

Kujala, S., Artto, K., Aaltonen, P. and Turkulainen, V. (2010), “Business models in project-based firms: towards a typology of solution-specific business models”, International Journal of Project
Management, Vol. 28, pp. 96-106.

Kujala, S., Kujala, J., Turkulainen, V., Artto, K., Aaltonen, P. and Wikström, K. (2011), “Factors
influencing the choice of solution-specific business models”, International Journal of Project
Management, Vol. 29, pp. 960-970.

Kumar, R. and Kumar, U. (2004), “Service delivery strategy: trends in mining industries”, International Journal of Surface Mining, Reclamation and Environment, Vol. 18, pp. 299-307.

Kumar, R. and Markeset, T. (2007), “Development of performance-based service strategies for the oil
and gas industry: a case study”, Journal of Business and Industrial Marketing, Vol. 22,
pp. 272-280.

Laine, T., Paranko, J. and Suomala, P. (2010), “Downstream shift at a machinery manufacturer: the case of the remote technologies”, Management Research Review, Vol. 33, pp. 980-993.

Laine, T., Paranko, J. and Suomala, P. (2012), “Using a business game concept to enhance servitization: a longitudinal case study”, Managing Service Quality, Vol. 22, pp. 428-446.

Laperche, B. and Picard, F. (2013), “Environmental constraints, product-service systems development
and impacts on innovation management: learning from manufacturing firms in the French
context”, Journal of Cleaner Production, Vol. 53, pp. 118-128.

Lay, G., Copani, G., Jäger, A. and Biege, S. (2010), “The relevance of service in European manufacturing industries”, Journal of Service Management, Vol. 21, pp. 715-726.

Lee, J.H., Phaal, R. and Lee, S.H. (2013), “An integrated service-device-technology roadmap for smart city development”, Technological Forecasting and Social Change, Vol. 80, pp. 286-306.

Lehtimäki, H. and Karintaus, K. (2013), “Building organizational advantage: social capital in
multinational enterprises: competitiveness review”, An International Business Journal, Vol. 23
Nos 4/5, pp. 314-329.

Leiringer, R., Green, S.D. and Raja, J.Z. (2009), “Living up to the value agenda: the empirical realities of through-life value creation in construction”, Construction Management and Economics, Vol. 27, pp. 271-285.

Lemke, F., Clark, M. and Wilson, H. (2011), “Customer experience quality: an exploration in business and consumer contexts using repertory grid technique”, Journal of the Academy of Marketing Science, Vol. 39, pp. 846-869.

Lewin, K. (1947), “Frontiers in group dynamics II: channels of group life; social planning and action
research”, Human Relations, Vol. 1, pp. 143-153.

Li, G., Huang, F.F., Cheng, T.C.E., Zheng, Q. and Ji, P. (2014a), “Make-or-buy service capacity decision in a supply chain providing after-sales service”, European Journal of Operational Research,
Vol. 239, pp. 377-388.

Li, M., Wu, G.D. and Lai, X.D. (2014b), “Capacity coordination mechanism for supply chain under
supply-demand uncertainty”, International Journal of Simulation Modelling, Vol. 13,
pp. 364-376.

Lightfoot, H.W. and Gebauer, H. (2011), “Exploring the alignment between service strategy and service innovation”, Journal of Service Management, Vol. 22, pp. 664-683.

Lightfoot, H., Baines, T. and Smart, P. (2013), “The servitization of manufacturing: a systematic
literature review of interdependent trends”, International Journal of Operations & Production
Management, Vol. 33, pp. 1408-1434.

Lim, C.H., Kim, K.J., Hong, Y.S. and Park, K. (2012), “PSS Board: a structured tool for product-service system process visualization”, Journal of Cleaner Production, Vol. 37, pp. 42-53.

Lin, F.J. and Lin, Y.H. (2012), “The determinants of successful R&D consortia: government strategy for the servitization of manufacturing”, Service Business, Vol. 6, pp. 489-502.

Lin, W.J., Jiang, Z.B., Liu, R. and Wang, L. (2014), “The bullwhip effect in hybrid supply chain”,
International Journal of Production Research, Vol. 52, pp. 2062-2084.

Lindberg, N. and Nordin, F. (2008), “From products to services and back again: towards a new service procurement logic”, Industrial Marketing Management, Vol. 37, pp. 292-300.

Liu, C.H., Chen, M.C., Tu, Y.H. and Wang, C.C. (2014), “Constructing a sustainable service business
model: an S-D logic-based integrated product service system (IPSS)”, International Journal of
Physical Distribution and Logistics Management, Vol. 44, pp. 80-97.

Lockett, H., Johnson, M., Evans, S. and Bastl, M. (2011), “Product service systems and supply network relationships: an exploratory case study”, Journal of Manufacturing Technology Management, Vol. 22, pp. 293-313.

Lodefalk, M. (2014), “The role of services for manufacturing firm exports”, Review of World Economics, Vol. 150, pp. 59-82.

Mcfarlane, D. and Cuthbert, R. (2012), “Modelling information requirements in complex engineering
services”, Computers in Industry, Vol. 63, pp. 349-360.

Macbeth, D.K. and De Opacua, A.I. (2010), “Review of Services Science and possible application in rail maintenance”, European Management Journal, Vol. 28, pp. 1-13.

Macbryde, J., Paton, S. and Clegg, B. (2013), “Understanding high-value manufacturing in Scottish
SMEs”, International Journal of Operations and Production Management, Vol. 33, pp. 1579-1598.

Macdonald, E.K., Wilson, H., Martinez, V. and Toossi, A. (2011), “Assessing value-in-use: a conceptual framework and exploratory study”, Industrial Marketing Management, Vol. 40, pp. 671-682.

Martinez, V., Bastl, M., Kingston, J. and Evans, S. (2010), “Challenges in transforming manufacturing organisations into product-service providers”, Journal of Manufacturing Technology
Management, Vol. 21, pp. 449-469.

Mathieu, V. (2001), “Service strategies within the manufacturing sector: benefits, costs and
partnership”, International Journal of Service Industry Management, Vol. 12, pp. 451-475.

Matthyssens, P. and Vandenbempt, K. (2010), “Service addition as business market strategy:
identification of transition trajectories”, Journal of Service Management, Vol. 21, pp. 693-714.

Meier, H., Roy, R. and Seliger, G. (2010a), “Industrial product-service systems-IPS2”, CIRP Annals – Manufacturing Technology, Vol. 59, pp. 607-627.

Meier, H., Roy, R. and Seliger, G. (2010b), “Industrial product-service systems – IPS2”, CIRP
Annals-Manufacturing Technology, Vol. 59, pp. 607-627.

Mills, J., Purchase, V.C. and Parry, G. (2013), “Enterprise imaging: representing complex
multi-organizational service enterprises”, International Journal of Operations and Production
Management, Vol. 33, pp. 159-180

Minerva, R., Manzalini, A., Moiso, C. and Crespi, N. (2013), “Virtualizing network”, Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes
in Bioinformatics).

Mont, O. (2004), “Institutionalisation of sustainable consumption patterns based on shared use”,
Ecological Economics, Vol. 50, pp. 135-153.

Neely, A. (2009), “Exploring the financial consequences of the servitization of manufacturing”,
Operations Management Research, Vol. 1, pp. 103-118.

Neff, A.A., Hamel, F., Herz, T.P., Uebernickel, F., Brenner, W. and Vom Brocke, J. (2014), “Developing a maturity model for service systems in heavy equipment manufacturing enterprises”,
Information and Management, Vol. 51, pp. 895-911.

Neu, W.A. and Brown, S.W. (2005), “Forming successful business-to-business services in
goods-dominant firms”, Journal of Service Research, Vol. 8, pp. 3-17.

Ng, I.C.L. and Nudurupati, S.S. (2010), “Outcome-based service contracts in the defence industry –
mitigating the challenges”, Journal of Service Management, Vol. 21, pp. 656-674.

Ng, I., Parry, G., Smith, L., Maull, R. and Briscoe, G. (2012), “Transitioning from a goods-dominant to a service-dominant logic: visualising the value proposition of Rolls-Royce”, Journal of Service
Management, Vol. 23, pp. 416-439.

Nicholas, J., Ledwith, A. and Bessant, J. (2013), “Reframing the search space for radical innovation”,
Research Technology Management, Vol. 56, pp. 27-35.

Nordin, F., Brozovic, D. and Holmlund, M. (2013a), “Disintermediation in business-to-business service channels: mechanisms and challenges”, Journal of Business-to-Business Marketing, Vol. 20,
pp. 179-192.

Nordin, F., Lindahl, I. and Brege, S. (2013b), “The applicability of integrated solutions offerings:
differential effects of product complexity”, Journal of Relationship Marketing, Vol. 12, pp. 59-78.

Olhager, J. and Johansson, P. (2012), “Linking long-term capacity management for manufacturing and service operations”, Journal of Engineering and Technology Management – JET-M, Vol. 29,
pp. 22-33.

Oliva, R. and Kallenberg, R. (2003), “Managing the transition from products to services”, International Journal of Service Industry Management, Vol. 14, pp. 160-172.

Oliva, R., Gebauer, H. and Brann, J.M. (2012), “Separate or Integrate? Assessing the impact of separation between product and service business on service performance in product manufacturing firms”, Journal of Business-to-Business Marketing, Vol. 19, pp. 309-334.

Paiola, M., Gebauer, H. and Edvardsson, B. (2012), “Service business development in small- to
medium-sized equipment manufacturers”, Journal of Business-to-Business Marketing, Vol. 19,
pp. 33-66.

Paiola, M., Saccani, N., Perona, M. and Gebauer, H. (2013), “Moving from products to solutions: strategic approaches for developing capabilities”, European Management Journal, Vol. 31, pp. 390-409.

Panizzolo, R. (2008), “A methodology to measure the value of services provided to customers in
manufacturing firms”, Measuring Business Excellence, Vol. 12, pp. 3-15.

Park, Y., Geum, Y. and Lee, H. (2012), “Toward integration of products and services: taxonomy and
typology”, Journal of Engineering and Technology Management – JET-M, Vol. 29, pp. 528-545.

Parry, G., Bustinza, O.F. and Vendrell-Herrero, F. (2012), “Servitization and value co-production in the UK music industry: an empirical study of consumer attitudes”, International Journal of
Production Economics, Vol. 135, pp. 320-332.

Paton, R.A. and Mccalman, J. (2008), Change Management: A Guide to Effective Implementation, Sage, London.

Pawar, K.S., Beltagui, A. and Riedel, J.C.K.H. (2009), “The PSO triangle: designing product, service and organisation to create value”, International Journal of Operations and Production Management,
Vol. 29, pp. 468-493.

Pettigrew, A.M. (1977), “Strategy formulation as a political process”, International Studies of
Management & Organization, Vol. 7 No. 2, pp. 78-87.

Pettigrew, A.M. (1988), The Management of Strategic Change, B Blackwell, London.

Pettigrew, A.M. (2012), “Context and action in the transformation of the firm: a reprise”, Journal of
Management Studies, Vol. 49, pp. 1304-1328.

Pezzotta, G., Cavalieri, S. and Gaiardelli, P. (2012), “A spiral process model to engineer a product service system: an explorative analysis through case studies”, CIRP Journal of Manufacturing Science and Technology, Vol. 5, pp. 214-225.

Phumbua, S. and Tjahjono, B. (2012), “Towards product-service systems modelling: a quest for dynamic behaviour and model parameters”, International Journal of Production Research, Vol. 50,
pp. 425-442.

Ponsignon, F., Smart, P.A. and Maull, R.S. (2012), “Process design principles in service firms: universal or context dependent? A literature review and new research directions”, Total Quality
Management and Business Excellence, Vol. 23, pp. 1273-1296.

Porter, M. and Ketels, C. (2003), UK Competitiveness: Moving to the Next Stage, Department of Trade and Industry, London.

Pye, A. and Pettigrew, A. (2005), “Studying board context, process and dynamics: some challenges for the future”, British Journal of Management, Vol. 16, pp. S27-S38.

Raddats, C. (2011), “Aligning industrial services with strategies and sources of market differentiation”, Journal of Business and Industrial Marketing, Vol. 26, pp. 332-343.

Raddats, C. and Burton, J. (2011), “Strategy and structure configurations for services within
product-centric businesses”, Journal of Service Management, Vol. 22, pp. 522-539.

Raddats, C.O. and Burton, J. (2014), “Creating multi-vendor solutions: the resources and capabilities
required”, Journal of Business and Industrial Marketing, Vol. 29, pp. 132-142.

Raddats, C. and Easingwood, C. (2010), “Services growth options for B2B product-centric businesses”, Industrial Marketing Management, Vol. 39, pp. 1334-1345.

Raddats, C. and Kowalkowski, C. (2014), “A reconceptualization of manufacturers’ service strategies”, Journal of Business-to-Business Marketing, Vol. 21, pp. 19-34.

Raja, J.Z., Green, S.D. and Leiringer, R. (2010), “Concurrent and disconnected change programmes:
strategies in support of servitization and the implementation of business partnering”, Human
Resource Management Journal, Vol. 20, pp. 258-276.

Rapaccini, M., Saccani, N., Pezzotta, G., Burger, T. and Ganz, W. (2013), “Service development in
product-service systems: a maturity model”, Service Industries Journal, Vol. 33, pp. 300-319.

Resta, B., Gaiardelli, P. and Pezzotta, G. (2009), “Sustainability in the auto repair industry: a life cycle assessment application”, International Journal of Product Lifecycle Management, Vol. 4,
pp. 146-165.

Robinson, T., Clarke-Hill, C.M. and Clarkson, R. (2002), “Differentiation through service: a perspective from the commodity chemicals sector”, Service Industries Journal, Vol. 22, pp. 149-166.

Roehrich, J.K. and Caldwell, N.D. (2012), “Delivering integrated solutions in the public sector: the
unbundling paradox”, Industrial Marketing Management, Vol. 41, pp. 995-1007.

Roser, T., Defillippi, R. and Samson, A. (2013), “Managing your co-creation mix: co-creation ventures in distinctive contexts”, European Business Review, Vol. 25, pp. 20-41.

Roy, R. and Cheruvu, K.S. (2009), “A competitive framework for industrial product-service systems”, International Journal of Internet Manufacturing and Services, Vol. 2, pp. 4-29

Saccani, N., Visintin, F. and Rapaccini, M. (2014), “Investigating the linkages between service types and supplier relationships in servitized environments”, International Journal of Production
Economics, Vol. 149, pp. 226-238.

Sakao, T., Ölundh Sandström, G. and Matzen, D. (2009), “Framing research for service orientation of
manufacturers through PSS approaches”, Journal of Manufacturing Technology Management,
Vol. 20, pp. 754-778.

Santamaría, L., Jesús Nieto, M. and Miles, I. (2012), “Service innovation in manufacturing firms:
evidence from Spain”, Technovation, Vol. 32, pp. 144-155.

Schmenner, R.W. (2009), “Manufacturing, service, and their integration: some history and theory”,
International Journal of Operations and Production Management, Vol. 29, pp. 431-443.

Self, D.R., Armenakis, A.A. and Schraeder, M. (2007), “Organizational change content, process, and
context: a simultaneous analysis of employee reactions”, Journal of Change Management, Vol. 7,
pp. 211-229.

Settanni, E., Newnes, L.B., Thenent, N.E., Parry, G. and Goh, Y.M. (2014), “A through-life costing
methodology for use in product-service-systems”, International Journal of Production
Economics, Vol. 153, pp. 161-177.

Shayne-Gary, M. (2005), “Implementation strategy and performance outcomes in related
diversification”, Strategic Management Journal, pp. 643-664.

Shen, J., Wang, L. and Sun, Y. (2012), “Configuration of product extension services in Servitization using an ontology-based approach”, International Journal of Production Research, Vol. 50,
pp. 6469-6488.

Sheth, J.N. and Sharma, A. (2008), “The impact of the product to service shift in industrial markets and the evolution of the sales organization”, Industrial Marketing Management, Vol. 37, pp. 260-269.

Smith, D.J. (2013), “Power-by-the-hour: the role of technology in reshaping business strategy at
Rolls-Royce”, Technology Analysis and Strategic Management, Vol. 25, pp. 987-1007.

Smith, L., Ng, I. and Maull, R. (2012), “The three value proposition cycles of equipment-based service”, Production Planning and Control, Vol. 23, pp. 553-570.

Smith, L., Maull, R. and Ng, I.C.L. (2014), “Servitization and operations management: a service
dominant-logic approach”, International Journal of Operations and Production Management,
Vol. 34, pp. 242-269.

Spring, M. and Araujo, L. (2009), “Service, services and products: rethinking operations strategy”,
International Journal of Operations and Production Management, Vol. 29, pp. 444-467.

Spring, M. and Araujo, L. (2013), “Beyond the service factory: service innovation in manufacturing
supply networks”, Industrial Marketing Management, Vol. 42, pp. 59-70.

Srai, J.S. (2011), “Supply network integration in multi-organisational network systems”, International
Journal of Manufacturing Research, Vol. 6, pp. 122-133.

Storbacka, K. (2011), “A solution business model: capabilities and management practices for integrated solutions”, Industrial Marketing Management, Vol. 40, pp. 699-711.

Storbacka, K., Windahl, C., Nenonen, S. and Salonen, A. (2013), “Solution business models:
transformation along four continua”, Industrial Marketing Management, Vol. 42, pp. 705-716.

Stremersch, S., Wuyts, S. and Frambach, R.T. (2001), “The purchasing of full-service contracts: an
exploratory study within the industrial maintenance market”, Industrial Marketing
Management, Vol. 30, pp. 1-12.

Suarez, F.F., Cusumano, M.A. and Kahl, S.J. (2013), “Services and the business models of product firms: an empirical analysis of the software industry”, Management Science, Vol. 59, pp. 420-435.

Sun, H. (2010), “Product service relationship: defining, modelling and evaluating”, International Journal of Internet Manufacturing and Services, Vol. 2, pp. 128-141

Sun, H., Wan, N., Chang, Z. and Mo, R. (2011), “Approach to optimization of part machining service
combination”, International Journal of Advanced Manufacturing Technology, Vol. 56,
pp. 767-776.

Sun, H., Wang, Z., Zhang, Y., Chang, Z., Mo, R. and Liu, Y. (2012), “Evaluation method of product-service performance”, International Journal of Computer Integrated Manufacturing, Vol. 25, pp. 150-157.

Tan, A.R., Matzen, D., Mcaloone, T.C. and Evans, S. (2010), “Strategies for designing and developing services for manufacturing firms”, CIRP Journal of Manufacturing Science and Technology, Vol. 3, pp. 90-97.

Teixeira, E.L.S., Tjahjono, B. and Alfaro, S.C.A. (2012), “A novel framework to link Prognostics and
Health Management and Product-Service Systems using online simulation”, Computers in
Industry, Vol. 63, pp. 669-679.

Teixeira, E.L.S., Tjahjono, B., Alfaro, S.C.A. and Julião, J.M.S. (2013), “Harnessing prognostics health management and product-service systems interaction to support operational decisions”, Journal
of Manufacturing Technology Management, Vol. 24, pp. 78-94.

Thomas, A.J., Byard, P. and Evans, R. (2012), “Identifying the UK’s manufacturing challenges as a
benchmark for future growth”, Journal of Manufacturing Technology Management, Vol. 23,
pp. 142-156.

Thomas, O., Walter, P., Blinn, N. and Schlicker, M. (2009), “IT-supported value-added chains for the
integration of products and services”, International Journal of Internet Manufacturing and
Services, Vol. 2, pp. 43-55.

Todnem By, R. (2005), “Organisational change management: a critical review”, Journal of Change
Management, Vol. 5, pp. 369-380.

Tongur, S. and Engwall, M. (2014), “The business model dilemma of technology shifts”, Technovation, Vol. 34, pp. 525-535.

Toossi, A., Lockett, H.L., Raja, J.Z. and Martinez, V. (2013), “Assessing the value dimensions of
outsourced maintenance services”, Journal of Quality in Maintenance Engineering, Vol. 19,
pp. 348-363.

Tranfield, D., Denyer, D. and Smart, P. (2003), “Towards a methodology for developing
evidence-informed management knowledge by means of systematic review”, British Journal of
Management, Vol. 14, pp. 207-222.

Tukker, A. (2004), “Eight types of product – service system: eight ways to sustainability? Experiences from SusProNet”, Business Strategy and the Environment, Vol. 13, pp. 246-260.

Turunen, T. and Finne, M. (2014), “The organisational environment’s impact on the servitization of
manufacturers”, European Management Journal, Vol. 32, pp. 603-615.

Turunen, T.T. and Toivonen, M. (2011), “Organizing customer-oriented service business in
manufacturing”, Operations Management Research, Vol. 4, pp. 74-84.

Ulaga, W. and Loveland, J.M. (2014), “Transitioning from product to service-led growth in
manufacturing firms: emergent challenges in selecting and managing the industrial sales force”,
Industrial Marketing Management, Vol. 43, pp. 113-125.

Ulaga, W. and Reinartz, W.J. (2011), “Hybrid offerings: how manufacturing firms combine goods and
services successfully”, Journal of Marketing, Vol. 75, pp. 5-23.

Van Ostaeyen, J., Van Horenbeek, A., Pintelon, L. and Duflou, J.R. (2013), “A refined typology of
producteservice systems based on functional hierarchy modeling”, Journal of Cleaner
Production, Vol. 51, pp. 261-276.

Vandermerwe, S. and Rada, J. (1988), “Servitization of business: adding value by adding services”,
European Management Journal, Vol. 6, pp. 314-324.

Vendrell-Herrero, F., Parry, G., Bustinza, O.F. and O’Regan, N. (2014), “Servitization as a driver for
organizational change”, Strategic Change, Vol. 23 Nos 5/6, pp. 279-285.

Velamuri, V.K., Neyer, A.K. and Möslein, K.M. (2011), “Hybrid value creation: a systematic review of an evolving research area”, Journal fur Betriebswirtschaft, Vol. 61, pp. 3-35.

Visintin, F. (2012), “Providing integrated solutions in the professional printing industry: the case of
Océ”, Computers in Industry, Vol. 63, pp. 379-388.

Wang, C.H. (2014), “Does service innovation matter in high-tech industry?”, Journal of Technology
Management and Innovation, Vol. 9, pp. 42-55.

Wang, K., Jiang, Z., Li, N. and Geng, N. (2013), “Optimal production and admission control for a
stochastic SOM system with demands for product and PSS”, International Journal of Production
Research, Vol. 51, pp. 7270-7288.

Wang, X. and Durugbo, C. (2013), “Analysing network uncertainty for industrial product-service
delivery: a hybrid fuzzy approach”, Expert Systems with Applications, Vol. 40, pp. 4621-4636.

Wheelen, T.L. and Hunger, J.D. (2011), Concepts In Strategic Management and Business Policy, Pearson Education, India.

Whipp, R., Rosenfeld, R. and Pettigrew, A. (1989), “Culture and competitiveness: evidence from two
mature UK industries”, Journal of Management Studies, Vol. 26, pp. 561-585.

Wikhamn, B.R., Ljungberg, J. and Styhre, A. (2013), “Enacting hard and soft product offerings in mature industries: moving towards Servitization in volvo”, International Journal of Innovation
Management, Vol. 17.

Wild, P.J. (2010), “A systemic framework for supporting cross-disciplinary efforts in services research”, CIRP Journal of Manufacturing Science and Technology, Vol. 3, pp. 116-127.

Windahl, C. and Lakemond, N. (2006), “Developing integrated solutions: the importance of relationships within the network”, Industrial Marketing Management, Vol. 35, pp. 806-818.

Wise, R. and Baumgartner, P. (1999), “Go downstream: the new profit imperative in manufacturing”,
Harvard Business Review, Vol. 77, pp. 133-141.

Wit, B.D., Meyer, R. and Heugens, P. (2010), Strategy: Process, Content, Context-an International
Perspective, South-Western Cengage Learning.

Witell, L. and Löfgren, M. (2013), “From service for free to service for fee: business model innovation in manufacturing firms”, Journal of Service Management, Vol. 24, pp. 520-533.

Xie, W., Jiang, Z., Zhao, Y. and Shao, X. (2014), “Contract design for cooperative product service system with information asymmetry”, International Journal of Production Research, Vol. 52,
pp. 1658-1680.

Yang, B., Yang, Y. and Williams, S. (2010), “Service postponement: translating manufacturing
postponement to service operations”, Journal of Manufacturing Technology Management,
Vol. 21, pp. 470-483.

Zhen, L. (2012), “An analytical study on service-oriented manufacturing strategies”, International
Journal of Production Economics, Vol. 139, pp. 220-228