Corporate Reputation Past and Future: A Review and Integration of Existing Literature and a Framework for Future Research

CITATION

Money, K., Saraeva, A., Garnelo-Gomez, I., Pain, S., & Hillenbrand, C. (2017). Corporate Reputation Past and Future: A Review and Integration of Existing Literature and a Framework for Future Research. Corporate Reputation Review, 20(3-4), 193–211.

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ABSTRACT
The concept of corporate reputation is steadily
growing in interest among management researchers and
practitioners. In this article, we trace key milestones in the
development of reputation literature over the past six
decades to suggest important research gaps as well as to
provide contextual background for a subsequent integration
of approaches and future outlook. In particular, we explore
the need for better categorised outcomes; a wider range of
causes; and a deeper understanding of contingencies and
moderators to advance the field beyond its current state
while also taking account of developments in the macro
business environment. The article concludes by presenting
a novel reputation framework that integrates insights from
reputation theory and studies, outlines gaps in knowledge
and offers directions for future research.


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