Assignment brief: Strategy and the Global Competitive Environment

Report on a Contemporary External Strategic Environment

1. Nature and purpose of strategy, strategic analysis, its theoretical underpinnings and implications for
marketing. Demonstrate an, analytic and persuasive understanding of the strategy process

2. Think strategically and increased confidence handling and discussing complex, current events;
Deploy analytical tools of strategic and marketing management, synthesise, evaluate and develop
appropriate strategic and marketing options.

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