Title: The role
played by Western multinationals in promoting the emergence of a global culture
This essay appreciates that business and culture are
inseparable. Businesses are either influential agents of cultural change; or recipients
of culture. This essay concentrates on
business organisations as agents of culture trade with an emphasis on the role
of multinationals in creating a global culture.
The areas of focus will be:
-
To explain what is global culture and how it
comes about
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To relate the dominant elements of the global
culture to traditional cultures
-
To highlight how major multinationals in the
West have played a role in promoting this culture
-
Determine whether global cultures are good or
bad for societies; and to recommend causes of action for other cultures from a
business perspective
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