Denning, S. (2017). The next frontier
for Agile: strategic management. Strategy
& Leadership, 45(2), 12–18
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ABSTRACT
A s the Agile mindset and processes increasingly enter the management
mainstream, organizations are learning the exciting potential of this alternative to
“industrial age” management, which hobbled innovation by emphasizing efficiency
through bureaucracy and instituting complex systems of rational planning and analysis.
Agile, in contrast, offers a management approach that emphasizes a team-based search
for opportunities to achieve continuous customer-focused innovation and to finding
solutions through rapid experimentation and decisiveness. Agile management, by drawing
on the full talents of those doing the work and involving customers at every stage of product
development, has proven capable of generating innovation that customers value.[3]
While some large organizations are preoccupied with mastering operational Agility as a
way to upgrade existing products and services, they and the wider management
community need to realize that the main financial benefits from Agile management will flow
from the next frontier: achieving Strategic Agility.
This article explores the opportunity of enterprise-wide Strategic Agility. A follow-up article
in the next issue will explain what’s involved in implementing Strategic Agility.
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