Research Methodology in Global Strategy Research

CITATION

Cuervo‐Cazurra, A., Mudambi, R., Pedersen, T. and Piscitello, L. (2017). Research methodology in global strategy research. Global Strategy Journal, 7(3), pp.233-240

Research summary: We review advances in research methodology used in global
strategy research and provide suggestions on how researchers can improve their analyses
and arguments. Methodological advances in the extraction of information, such
as computer-aided text analysis, and in the analysis of datasets, such as differences-indifferences
and propensity score matching, have helped deal with challenges
(e.g., endogeneity and causality) that bedeviled earlier studies and resulted in
conflicting findings. These methodological advances need to be considered as tools that
complement theoretical arguments and well-explained logics and mechanisms so that
researchers can provide better and more relevant recommendations to managers
designing the global strategies of their organizations.

Managerial summary: We review advances in research methodology used in global
strategy research and provide suggestions for improving researchers’ analyses and arguments.
Methodological advances in the extraction of information and in the analysis of
datasets have helped researchers deal with challenges that bedeviled earlier studies and
resulted in conflicting findings. These advances have provided researchers with the ability
to obtain valid, unbiased results with clear and relevant managerial implications. Such
methodological advances need to be considered as tools that complement theoretical
arguments and well-explained logics and mechanisms so that researchers can provide
better and more relevant recommendations to managers designing the global strategies of
their organizations.


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