Quantitative and qualitative research in business & technology: Justifying a suitable research methodology

CITATION

Basias, N. and Pollalis, Y. (2018). Quantitative and qualitative research in business & technology: Justifying a suitable research methodology. Review of Integrative Business and Economics Research, 7, pp.91-105

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ABSTRACT
The right choice of a suitable research methodology is a crucial decision to perform effective scientific research and is mainly based on linking research objectives to the characteristics of the available research methodologies. Based on the notion that researchers in the fields of Economics, Business and Technology have to choose among multiple methods and techniques the selection of an appropriate research approach that might support cross-disciplinary research is one of the most difficult decisions for a researcher. For that reason, the aim of this paper is to provide issues related to: (a) Quantitative Research, (b) Qualitative Research and (c) Strategic Management of Digital Systems in order to investigate a suitable research methodology for identifying and analyzing key strategic management factors and phases. The publication of this paper has been partly supported by the University of Piraeus Research Center.


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